Heineken Experience

The Heineken Experience in Amsterdam is a must-visit for beer enthusiasts and curious travelers alike, offering an engaging, interactive journey through the world of one of the Netherlands’ most iconic brands. Housed in the historic building that once served as Heineken’s first brewery, the attraction is located in the lively De Pijp neighborhood, known for its vibrant markets, shops, and cafés.

Visitors embark on a self-paced tour that blends history, brewing science, and sensory experiences. Along the way, you’ll learn about the brewing process, Heineken’s global legacy, and the secrets behind its signature blond lager. The tour is packed with hands-on exhibits, multimedia displays, and opportunities to create personalized souvenirs, including free digital photos.

A highlight for many is the tasting session at the end, where you can sample up to three freshly poured Heineken beers. For those seeking an elevated experience, combination tickets include access to the rooftop bar with panoramic views of Amsterdam or a scenic canal cruise.

The Heineken Experience is open daily from 10:30 to 19:30 (last entry at 17:15). Standard admission is €24.95, with options for add-ons like the rooftop or canal cruise. Tickets are best booked in advance online. Whether you’re a beer lover or simply looking for a fun, interactive outing, the Heineken Experience offers a memorable taste of Amsterdam’s brewing heritage.